Customers
SLSoft Launch

A small publication with a big sense of place

An independent editorial project uses idek.me as its cover, table of contents, and evolving visual issue.

SL

Publishing without flattening everything

Soft Launch brings essays, images, and small interactive pieces together. A normal feed made every contribution feel interchangeable.

The team uses composition and pacing to give each issue a distinct cover while keeping the reading paths simple.

3.1×

longer average sessions

An issue that can keep growing

New contributions can arrive throughout the month instead of waiting for a rigid release cycle. The page shows what is new without burying the pieces that define the issue.

It feels edited, but never finished in a bad way.
Inez Wu, Editor