A portfolio that behaves like the work
A tiny design studio replaced a rigid portfolio with a modular page that can move from pitch to archive in minutes.
The portfolio was always behind
Northstar's work changed faster than its website. Updating a case study meant opening a codebase, finding old assets, and turning a small edit into an afternoon of maintenance.
The studio moved its public work to a set of reusable idek.me blocks. Each project can now be published while it is still fresh.
38%
more project inquiries
Different work needs different rhythm
Brand systems need breadth. Interfaces need sequence. Films need room to move. The editor lets the team keep a consistent identity without forcing every project through one layout.
“Consistency should come from taste, not from repeating the same card forever.”
From archive to active pitch
For new business conversations, Northstar can reorder its page around the relevant work and share a focused preview. Afterwards, it returns to the broader public archive without creating another microsite.